Emulex Blog: Market Mantras

Our Little Black Book

Posted October 22nd, 2009 by Shaun Walsh

Ixia Black BookWe recently announced that we had published a new set of industry certifications with Ixia, the Finisar of the IP world for all of you storage folks. The test results are called the “Black Book.” IBM has the “Red Book,” and I am sure that there are other color-coded books out there. However, this is significant because it is the first non-OEM derived third-party testing and validation of our new 10GbE OneConnect Universal Converged Network Adapters (UCNAs). It is also the first time a test equipment manufacturer from the Ethernet world has publicly tested and supported a new 10GbE converged network adapter.

Share and Share Alike

The joint venture also was Ixia’s first venture into the storage world, and we were able to help them develop a testing suite that not only validated our 10GbE protocol capabilities, but also extended their product to help test IOPS and bandwidth in new ways required by today’s storage administrators and vendors. In turn, they helped us see the market and networking through the eyes of an IP administrator. Just like in kindergarten, learning to share was the first lesson in building a better solution for our respective markets.

What Is in the Ixia Black Book?

A primer on the technology and testing of CNAs, the Black Book begins with an introduction to CNA technology, the developments that led to the Fibre Channel over Ethernet (FCoE) protocol and data center network convergence. It includes detailed test plans using Ixia’s leading benchmark tool, IxChariot™, which guides the reader through key tests required to thoroughly measure the performance of a CNA. Step-by-step instructions include measurements for Transmission Control Protocol (TCP) throughput, User Diagram Protocol (UDP) throughput, latency and storage input/output (I/O) performance in virtualized and non-virtualized environments. (Download the Black Book from Ixia’s Web site)

The book outlines the basics of network convergence, what makes Enhanced Ethernet special and how it can be used to support IP, FCoE, RDMA, NAS and iSCSI on a single network. Next, it reviews IxChariot, the IP industry’s leading benchmark tool for measuring network interface card (NIC) performance since 10Mbps Ethernet adapters were first introduced on PC platforms. We have learned through this partnership how to use the advanced scripting language to test every kind of endpoint in your network:

  • Basic Throughput – Using the simplest methodology for measuring TCP throughput on networks and devices to establish a TCP connection from Endpoint 1 (E1) to Endpoint 2 (E2). Then test performance using the system default of 8KB to 32KB per block.
  • High-performance Throughput – the high-performance throughput script may be used to enable Winsock’s overlapped I/O mechanism to increase the efficiency of network transactions by allowing an application to queue multiple requests. The high-performance throughput script has a default file size of 10MB and a default send buffer size of 64KB. This script is ideal for testing TCP throughput on 100Mbps, 802.11n and 1Gbps networks.
  • Ultra-high Performance Throughput – The ultra-high performance throughput script is designed for testing in the world of 10Gbps Ethernet and beyond. This script uses overlapped/asynchronous I/O as in the high-performance throughput script, but increases the default settings for socket buffers, file sizes and send buffer sizes in order to maximize the benefit of TCP offloading technologies.
  • UDP Throughput – The UDP throughput script was added in IxChariot 7.0 in order to provide an optimized method for measuring peak UDP throughput on the network. This script will stream UDP datagrams from E1 to E2 as quickly as the sender can put them on the network. There are a few key items that should be noted for UDP throughput testing.
  • Latency – The IxChariot response time script implements a classic ping-pong measurement of machine-to-machine roundtrip time. E1 sends 100 bytes of data in a single small packet to E2, which immediately responds with another 100-byte packet back to E1. By measuring the time it takes to send a few thousand ping-pong transactions, the average roundtrip latency between two endpoints can be estimated.
  • Application Performance – IxChariot includes more than 100 scripts based on modern Internet and enterprise network applications. These scripts can be used to measure the typical performance of these applications over a network between any E1 and E2. For example, customers who are building application servers will use application scripts matching their expected profile to understand how a specific server and network adapter combination will perform on their network. Database applications are a prime example in this category, since they are so heavily transactional in nature; a minor difference in overall system latency can translate into large amounts of idle time observed by end-users.
  • VoIP and Video – Finally, IxChariot has unique simulation capabilities for Voice over Internet Protocol (VoIP) and video traffic. IxChariot was the first tool on the market to implement accurate measurements of call quality based on the ITU G.107 E-Model specification. To measure the impact of network quality on call scores, IxChariot uses its UDP/RTP streaming capabilities. It sends simulated media frames in order to measure the jitter, latency and loss, which play a significant role in users’ experience.

The tests have a dedicated section on testing done on virtual machine (VM) performance in server virtualization environments. Needless to say, the IxChariot testing covers the gambit of performance scenarios and provides a solid basis to evaluate the OneConnect UCNA and how it will help your 10GbE network performance today and in preparing for network convergence in the future.

Picking the Right NIC

In my last blog, we discussed the importance of picking the right NIC to enable network convergence. The Ixia Black Book testing results are a good indication that the Emulex OneConnect UCNA is the right NIC to start your network convergence transition.

The VAR View – Cash for Convergence: Merging IP and Fibre Channel for Fun and Profit

Posted August 10th, 2009 by Shaun Walsh

Welcome to the first entry in “The VAR View” series. As part of the Market Mantras Blog, we will begin a series of blog entries about how value-added resellers (VARs) can grow their business and profits with network convergence. This series will be dedicated to helping our partners get ready for the network convergence market and outline ways to merge IP and Fibre Channel for fun and profit. At the end of this blog, I have provided a sampling of titles for forthcoming blogs in this series.

Recently, the U.S. Congress allocated another $2 billion dollars for the “Cash for Clunkers” program and, since I love catch phases—typical marketing vice—I thought to myself, “Cash for Convergence”…what would that program look like? Let’s face it, market transitions are the best source of cash for the VAR community. That’s because, in the early phases of a market transition, it is VARs who invest and develop domain expertise and best practices. This provides the opportunity to build a profitable new practice: selling more consulting while developing sustainable professional services.

When I think about network convergence, I am reminded of the Voice over Internet Protocol (VoIP) transition. We had IP VARs on the right and telecom VARs on the left. For the most part, they were separate markets that did not overlap. VoIP brought these two markets together and created an entirely new class of VAR. VoIP VARs needed to know more than just the technical aspects of IP and telecom. They had to learn about selling IP-based telecom versus traditional phone systems; build new value positioning; overcome the technology adoption concerns; document the tangible return on investment (ROI) of the new VoIP solution; and call on new types of people in their accounts and understand the incredibly complex world of telecom billing services. In short, they worked hard for their money, but they created new value in their businesses with a differentiated, sustainable and profitable stream of hardware, software and services revenue.

I see the same opportunity for our VAR partners when I look at the network convergence market. This is not about replacing Fibre Channel pipes with 10GbE IP pipes. It is about building a business practice that is much more than merging networks to save on hardware. It will require a VAR to completely understand network management, security, business continuance, regulatory policies and many more items that are involved in the merged world of IP and Fibre Channel. As Billy Mays would say, “But that’s not all!”.The most challenging part will be the human factors. In the converged world, who owns the network now? Is it the applications administrator, because of virtualization? Is it the storage administrator because of the unique storage skills required? Or is it the networking administrator, because it is all based on 10GbE IP going forward? Or is it the security administrator? Also, who sets the policies for each part of the network? What are the best practices in the converged world? The list goes on and on.

When I look at the network convergence market opportunity, I see four key areas for VARs to add value:

  • General Contractor – We have to merge the current network plumbing into the converged world without breaking the current infrastructure and provide a path forward based on the upgraded network convergence architecture.
  • Group Therapist – Network convergence will force the administrative staff in many companies to go through the five phases of mourning before they reach acceptance of the new networking model. Sitting down with the various administrative staff to get them comfortable and accepting of the new networking model will probably be the most challenging part of the new business practice. They will need to be educated about providing the right tools, diagnostics and spheres of influence.
  • Purveyor of Best Practices – When you have the administrative staff buy-in, then you have to provide the right policies, configuration settings and best practices to support service level agreements (SLAs), security, regulatory, business continuance and other operational rules of the road in the new network convergence model.
  • Consigliore – As in “The Godfather,” every IT don needs a trusted consigliere to provide ongoing support, new equipment, services and support.

Building a new practice in network convergence will require some work, but the rewards should be a sustainable and profitable practice for our VAR partners across the globe. In future blog entries we will explore each of these topics in detail.

Additional Blog Topics for “The VAR View”:

  • Steps to Building a Network Convergence Practice
  • Shrinking the Admins – How to get “Group Think” about Network Convergence Administration
  • Getting your Network Convergence General Contractors License
  • Becoming the Professor of Professional Services in a Converged World
  • Building the new Network Convergence Rack: What you need to Know
  • Selling Network Convergence to the CIO…What He or She Needs to Know
  • Best Practices for Converged Networking Management
    • IP, iSCSI, FCoE
    • Provisioning
    • VM configuration and support